Social Media: A Primer for Sports Professionals

With the fast pace of sports – an industry with ever-changing leaders, teams, athletes, seasons, sponsors, opportunities – it’s no wonder that keeping up with the rapid pace of social media can be a challenge. This week, the Atlanta chapter of Women in Sports and Events, invited me to present a social media primer for sports and event professionals.  Having worked in the several areas of sports, I jumped at the chance.

Using examples of successful and innovative social media initiatives in the sports industry, I presented Social Media: A Primer for Sports and Event Professionals.  The goals of this presentation were to give these professionals the definitions, the keys to success, the demographics and details of the most popular social media platforms (LinkedIn, Twitter, Facebook, Flickr,and  YouTube) in use today.

And just for a note of inspiration, I stated the presentation with this new video channel on YouTube. In our opinion, it’s a near perfect blend of brand/sponsor, global event and the fan experience.

What social media examples might you want to share?