Media Relations
Media Analysis
Understanding how the media has previously handled issues of concern to your organization is crucial to optimizing your media coverage. CloudSpark closely analyzes coverage to determine its angle, balance and impact. Based on these findings, we determine how to best allocate your media resources and tailor your messages to specific outlets.
Media Services
We provide strategic direction for a media outreach campaign. We identify themes that will appeal to the press, as well as identify approaches that will not work, and uncover the pitfalls and landmines. From this, we develop the pitch strategy, target markets and media outlets, media lists and personalized approaches for “A-list” media targets.
Media Training
In today’s world of sound-bite journalism, making a clear, concise point is tougher than ever. We prepare our clients to meet with the media and respond to the line of questioning in a manner that will deliver their messages clearly and proactively. We will ensure the client is prepared to handle the tough questions with aplomb, steer the interview back to the message and provide answers that will generate favorable press.
