One of the more raging debates and discourse you’ll hear in marketing and business circles is the value, the return on investment of social media. While there is no doubt that social media is a trend, but rather a distinct movement towards active consumerism, measuring the value to a company’s bottom line is much more complex. This week, the good folks over at MDG Advertising created a compelling and easy data visualization focused on the ROI of social media.

Infographic by MDG Advertising

We’re big fans of TED and thankful they share the videos from their incredible roster of speakers.  This talk from Nicholas Christakis discusses the influence of  our vast social networks of friends, family, co-workers and more. He tracks how a wide variety of traits — from happiness to obesity — can spread from person to person, showing how your location in the network might impact your life in ways you don’t even know.  After watching the video, we were left with two questions: what’s the influence of our own network? are we even aware of its influence on us?

What do you think? What’s the influence of your network?

We’re big advocates of finding ways to visually tell people your stories. Why? Because most of us learn and retain information better when it’s presented visually (and reinforced with spoken word). Kelsey Ruger at Moleskin (@moleskin) has a great way of sharing the importance of visual story-telling.  To help those of us who might be art-challenged, Kelsey offers this terrific presentation on how to reconnect to the creative, drawing parts of your brain. Knowing their audience, they’ve laid it out in easy-to-understand, step-by-step process.  You know, for those of us who are more linear and left-brained. Or for any of us who ever got a “D” in art class.  Ahem.
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