Modern Marketing Step 1: Define Your Value

Here’s the deal: you want results for both your brand and your bottom line, but you’re stuck with where to get started. Since I work with a lot of emerging companies or new brand efforts, I get this question a lot. How do we get started?  This month, we’re going to bring you 5 easy steps to the basics of modern marketing. Each step is designed to help you bring focus, clarity, direction and action to your marketing efforts.

And while we’re in the modern world and things move at the speed of lightening, be sure to work each step. If you skip one, we’ll let’s just say we’ll be bringing our wellies and helping you get unstuck.

Let’s get started.

Define your value

Seems simple right, but few companies every get to what the value is for their product or service. Start by defining what you do and focus on benefits to your customers. Keep it positive, non-technical and most importantly, convey one single thought. Next, ask how are you unique, what distinguishes you from another company? Answer the “why” – why would people buy your product or service and answer the “what” – what do I get for my money.

If you’re not sure about this, ask your customers – what do they get from your products or services? Sometimes we find our best answers by listening to our customers.

This entry was posted on Tuesday, February 1st, 2011 at 8:16 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.