In Praise of Simplicity

I’ll admit it, we tend to like the technical, complicated, and nerdy parts of our world. It’s a great communication challenge to take something incredibly complex and be able to explain it simply and concisely. We keep a regular mantra of simplicity behind all of our communication efforts – it’s even the subject of the first book we recommend to all of our clients. 

But even the best communicators can get “lost in the details” or get caught ”over-explaining” a particular idea. So when we came across this quote from @eskimon on Twitter, well, we just had to put it on our team’s whiteboard and share it here:

So take this quote and keep it where you need it most.  And if you have a great tip for keeping it simple, feel free to share it here. We may just put in up on the team’s whiteboard.

This entry was posted on Tuesday, April 27th, 2010 at 9:24 pm and is filed under public relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.