8 Questions to Ask Before You Build Your Social Media Budget

As part of the planning process, we always talk about the issue of social media budgets before we start with a single tweet, post, comment, or video. Sure social media channels are free, but to create, develop and maintain your brand’s efforts, consider these 8 questions before you get started:

1. What is/are our goal/s in social media?
2. What social media channels make the most sense for your goal/s? 
3. Do you have staff already available to enter into social media? 
4. Will any staff need training in social media? If yes, how many hours of training will be required? 
5. Who will develop your social media channels? 
6. Who will maintain your social media outreach? 
7. Who will develop and who will track your results within social media? 
8. How much time can realistically be allocated to social media each week/month?

What do you think? What questions might you add to build your social media budget?

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This entry was posted on Sunday, March 28th, 2010 at 9:03 am and is filed under small business, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.